Under the video, select the Subtitles and CC tab.Make sure the video isn’t set to private and has at least one subtitle or closed caption track. Next to the video you want to translate select Edit.Get started by navigating to your YouTube Studio, and select Creator Studio Classic from the left-hand menu. Make sure that the files have been created in one of the accepted formats. If you’d rather create or outsource your own captions and subtitles, you can upload them manually to YouTube. Keep in mind, this isn’t always the best way to ensure your videos are translated as accurately as possible. If you go this route (which can save you a considerable amount of time), you will always have the option to review the captions they submit. Again, you have the option here to translate your own, or you can use community contributions.Įnabling community contributions allows the YouTube community to contribute subtitles to your videos.
You also have the option to add translated subtitles, which are translations of your captions in other languages. You can choose to write and upload your own YouTube captions, or use YouTube’s auto-generated captions (only available in certain countries). 50 percent of those surveyed also said captions are important because they often watch videos with the sound turned off.
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In fact, a study commissioned by Verizon Media and ad buyer Publicis Media reported that 80 percent of consumers are more likely to watch the full duration of a video when captions are available. As a rule of thumb, it’s always a good idea to include captions in your videos as it can drastically increase your reach. These display in the language spoken on the screen. Subtitles and closed captions (CC) are written translations of a video. You’ve more than likely come across these before. If a considerable amount is coming from places outside your home country, it’s a good sign that translation could aid your video strategy considerably. Under your “Build an Audience” tab, you’ll be able to see where your audience is watching from. Now, you may find yourself wondering if translating your videos is worth it.Ī good place to start is your YouTube Analytics. This is an easy way to broaden your audience with little effort on your part. YouTube now has a handy feature that allows you to automatically add subtitles in your own language. For discretion purposes, they prefer to watch them on silent mode with their captions and subtitles on. These days, many people access video content on their smartphones while they are en route to or at work. Having subtitles will broaden your viewership by enabling people to read what’s being said while watching the video in noisy surroundings. Sometimes people can’t hear over all the commotion or maybe they forgot their headphones. Translated subtitles can also be handy for viewers who are in a loud or noisy environment. Making accommodations for viewers such as these really go a long way in generating more views and bringing in more subscribers (and help ensure you stay ADA compliant). It is also useful for the hard-of-hearing or deaf viewers.
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This means that learning how to translate Youtube videos can really help you grow your audience substantially.īut keep in mind, adding subtitles -in any language – isn’t just for people who speak another language. In fact, over two-thirds of watch time comes from viewers who are living in places other than the creator’s home area. If your audience is international, or you’re thinking of expanding, translating videos is a no-brainer. The first and most obvious is that translated videos will allow viewers from other regions who speak different languages to understand and enjoy your videos.
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